Challenge:  A drug store chain was experiencing a downturn in sales in their photo department due to less film development and the spike in online digital processing. They were challenged to find a unique way to entice customers to use their in-store digital photo processing centre to print photos from their digital camera.

Solution:  An USB flash drive was imprinted with their logo, and sent  to all customers in their database.  Included in the mailing were instructions on how to save photos from their digital camera or hard drive to the flash drive. There was also an incentive to bring their photos to the local store and receive 12 4”x6” prints for free.

Result:  The promotion was a huge success. In the first two weeks after the mailing alone, the photo department increased sales by 35%. Customers were thrilled with the flash drive and excited to learn how easy it was to download their pictures, and have them printed at their local drug store. The company logo on the flash drive keeps the drug store’s name top of mind each time their customer is downloading photos.

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